Norden Leads was founded by logistics sales professionals who spent a decade at DSV, DHL, and DPD. We built the lead generation service we wished existed when we were the ones chasing targets.
We've sat where you sit.
We've managed portfolios worth £300K to £800K. We've been handed a book of business that was 36% lost revenue and told to fix it. We've cold called from lists that were half wrong, chased prospects who were never going to buy, and spent more time prospecting than actually selling.
After a decade at DSV, DHL, DPD, and DPDgroup — doing everything from field sales and new business hunting to enterprise account management and multi-modal freight — we saw the same problem everywhere: logistics sales teams are brilliant at closing deals, but they're buried under the weight of prospecting, bad data, and generic outreach that doesn't speak the language of freight.
So we built Norden Leads — a lead generation service designed specifically for the logistics industry, by people who've worked in it.
We didn't come from a marketing agency background. We came from the warehouse floor, the client visits, the quarterly business reviews, and the late nights chasing targets. That's why our outreach sounds like it was written by someone who understands demurrage, SLA pressures, and why a parcel carrier buys differently to a freight forwarder.
Because it was.
Co-Founder & Commercial Director
Denas spent a decade in logistics sales across four of the UK's biggest carriers — DHL Parcel, DPD, DHL Express, and DSV.
At DPD, he managed an £800K+ revenue portfolio with 98-100% client retention over four years and was recognised as the top-performing account manager in the North West region two years running. At DHL Parcel, he exceeded new business targets by 600% in his first four months. At DHL Express, he hit 161% of target in his first week of live selling. At DSV, he managed a multi-modal logistics portfolio across road freight, express parcels, air cargo, and sea freight — recovering 36% of lost revenue in under six months and securing DSV's highest-performing Q4 account.
He's conducted hundreds of senior-level client visits, negotiated enterprise contracts, and built qualified pipelines worth over £1.5 million. He knows how logistics procurement teams think because he's sat across the table from them for ten years.
At Norden Leads, Denas leads commercial strategy, client relationships, and ensures every campaign speaks the language that logistics buyers actually respond to.
Co-Founder & Operations Director
Mats is the technical and operational backbone of Norden Leads. While Denas brings the logistics sales expertise, Mats brings the systems, automation, and infrastructure that make everything run at scale.
A self-taught technologist who started building systems at 17, Mats is passionate about using AI and automation to solve problems that traditionally required armies of people. He designed and built the technology platform that powers Norden Leads — from prospect identification and data enrichment to personalised email sequencing and campaign optimisation.
His obsession with data accuracy is why our prospect lists hit 90%+ accuracy with less than 1% email bounce rates. His focus on operational efficiency is why our clients get a real-time dashboard, weekly reporting, and full transparency on every campaign we run.
At Norden Leads, Mats oversees all operations, technology infrastructure, and delivery — making sure every campaign runs smoothly, every lead is verified, and every client gets the results they were promised.
Three things that set us apart from every other lead generation service.
Our outreach references real logistics pain points — customs delays, capacity shortages, carrier rate increases, SLA compliance. We know the difference between a freight forwarder and a fulfilment house because we've sold for both. Your prospects can tell the difference too.
AI helps us find the right prospects and personalise at scale. But every phone call, every qualification conversation, and every meeting booking is handled by a real person with logistics experience. No chatbots. No AI voices. No scripts.
From Month 3, if we don't deliver the agreed lead volumes, you stop paying the retainer and we keep working until we do. We can offer this because we've done it before and we know it works. If we don't believe we can deliver for your specific market, we'll tell you upfront.
Book a free 30-minute strategy call. We'll look at your current pipeline, your target market, and tell you honestly whether we can deliver results for your specific sector. No pressure, no hard sell — just a conversation between people who understand logistics.
Book Your Free Strategy CallOr email us at [email protected]