Please read these terms and conditions carefully before using our services. By accessing or using our B2B lead generation services, you agree to be bound by these terms.
In these Terms:
References to clauses are to clauses of these Terms. Headings are for convenience only and do not affect interpretation. Words in the singular include the plural and vice versa.
We shall provide the following Services to the Client:
We will use reasonable skill and care in performing the Services. We reserve the right to determine the methods, tools, and means by which we deliver the Services, provided they are consistent with industry standards and the specifications in the Order Form.
The Client shall:
We may update or modify our service delivery methods, AI tools, or outreach channels from time to time to improve performance, provided such changes do not materially diminish the Services.
This Agreement commences on the Commencement Date and continues for an Initial Term of 3 months. Following the Initial Term, this Agreement continues on a rolling monthly basis unless terminated in accordance with this Clause 3.
Either party may terminate this Agreement by giving the other party not less than 30 days' written notice to expire at the end of the Initial Term or (if after the Initial Term) at the end of any Subscription Period.
Either party may terminate this Agreement with immediate effect by written notice if:
Clauses 5 (Fees and Payment), 8 (Confidentiality), 9 (Intellectual Property), 10 (Limitation of Liability), 11 (Data Protection), and any other provisions that by their nature should survive, shall survive termination of this Agreement.
Following the Initial Term, the Client is not required to commit to any minimum contract period beyond the current Subscription Period. There are no setup fees, onboarding fees, or cancellation penalties.
The Client may terminate at any time in accordance with Clause 3.2, with notice to take effect at the end of the Initial Term or (thereafter) at the end of the then-current Subscription Period.
This Agreement is non-exclusive. We may provide similar services to other clients in the same or related industries, provided that we maintain the confidentiality of your Confidential Information in accordance with Clause 8 and do not share your specific ICP, targeting strategies, or proprietary information with any third party.
The Client shall pay the Fees specified in the Order Form. Fees are typically in the range of £2,000 to £5,000 per month depending on the scope and complexity of Services, target lead volumes, and quota paths (MQL/SQL mix), as customised in the Order Form.
If any sum payable under this Agreement is not paid by the due date:
Fees paid are non-refundable. The sole and exclusive remedy for failure to meet the Minimum Lead Quota is the Performance Guarantee remedy set out in Clause 6.3. No refunds, chargebacks, or other payment reversals shall be available except as expressly provided in Clause 6.3.
We may increase the Fees on not less than 60 days' written notice. If the Client does not accept the increase, the Client may terminate this Agreement in accordance with Clause 3.2.
Subject to Clause 6.3(d), we guarantee to deliver the Minimum Lead Quota per Subscription Period as specified in the Order Form, which may include flexible quota paths such as:
The Performance Guarantee applies from the third Subscription Period onward, following completion of the Ramp-Up Period.
(a) Marketing-Qualified Lead (MQL): A prospect who meets all of the following:
(b) Sales-Qualified Lead (SQL): A prospect who meets all of the following:
(a) If we fail to deliver the Minimum Lead Quota in any Subscription Period (after the Ramp-Up Period), we shall provide either (at the Client's election):
whichever is the lesser remedy.
(d) The Performance Guarantee does not apply if the shortfall results from:
We shall:
The Client shall:
Both parties acknowledge the importance of compliance with anti-spam laws. We will not knowingly send unsolicited communications in breach of PECR or equivalent legislation.
Each party shall:
The obligations in Clause 8.1 do not apply to information that:
Upon termination or at the disclosing party's request, the receiving party shall promptly return or destroy all Confidential Information and confirm such destruction in writing.
All intellectual property rights in our AI tools, outreach templates, scripts, campaign frameworks, methodologies, software, and any materials created by us in the course of providing the Services (excluding Client-specific data) shall remain our exclusive property.
All intellectual property rights in the Client's ICP specifications, branding, messaging, and any materials provided by the Client shall remain the Client's exclusive property.
All contact data, prospect information, and details relating to MQLs and SQLs delivered to the Client ("MQL and SQL Data") shall become the property of the Client upon delivery. We retain the right to use anonymised, aggregated data for internal analytics and service improvement.
We grant the Client a non-exclusive, non-transferable licence to use any reports, dashboards, or materials provided under the Services solely for the Client's internal business purposes during the term of this Agreement.
The Client grants us a non-exclusive licence to use the Client's branding, messaging, and ICP information solely for the purpose of delivering the Services.
Neither party shall be liable to the other for any:
whether arising from breach of contract, tort (including negligence), or otherwise, even if such loss was foreseeable or the party was advised of the possibility of such loss.
Subject to Clause 10.4, our total aggregate liability to the Client under or in connection with this Agreement (whether in contract, tort, including negligence, breach of statutory duty, or otherwise) shall not exceed the total Fees paid by the Client in the 6 months immediately preceding the event giving rise to the claim (or, if the Agreement has been in force for less than 6 months, the total Fees paid to date).
Subject to Clause 10.4, the Client's total aggregate liability to us under or in connection with this Agreement shall not exceed the total Fees payable under this Agreement in the 6-month period following the event giving rise to the claim.
Nothing in this Agreement shall limit or exclude either party's liability for:
We warrant that we will perform the Services with reasonable skill and care. This is the sole and exclusive warranty provided under this Agreement. All other warranties, whether express or implied by statute, common law, or otherwise (including warranties of merchantability, fitness for a particular purpose, or non-infringement) are excluded to the fullest extent permitted by law.
For the purposes of Data Protection Laws:
The parties agree to the Data Processing Addendum set out in Schedule 1, which forms part of this Agreement and includes:
We shall:
We may engage third-party sub-processors (e.g., CRM providers, email service providers, data enrichment tools) to assist in delivering the Services. We shall:
The Client warrants that:
The Client shall indemnify, defend, and hold harmless Norden Leads, its officers, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
We shall indemnify the Client against any claims arising from:
subject to the limitations in Clause 10.
13.1 Neither party shall be liable for any failure or delay in performing its obligations under this Agreement (other than payment obligations) to the extent that such failure or delay is caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, pandemic, government restrictions, strikes, utility failures, or failures of third-party infrastructure.
13.2 If a Force Majeure event continues for more than 60 days, either party may terminate this Agreement on written notice without liability (other than for accrued obligations).
This Agreement (comprising the Order Form, these Terms, and the DPA) constitutes the entire agreement between the parties and supersedes all prior discussions, representations, or agreements relating to its subject matter. Each party acknowledges it has not relied on any representation, warranty, or statement not expressly set out in this Agreement.
No variation of this Agreement shall be valid unless made in writing and signed by authorised representatives of both parties.
No failure or delay by either party in exercising any right or remedy shall constitute a waiver, nor shall any single or partial exercise preclude further exercise of that or any other right.
If any provision of this Agreement is held to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.
Nothing in this Agreement creates a partnership, joint venture, or agency relationship between the parties.
This Agreement does not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999.
This Agreement (including the Order Form) may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute one instrument.
The parties shall attempt in good faith to resolve any dispute arising out of or relating to this Agreement through negotiation between senior representatives within 14 days of written notice of the dispute.
If the dispute is not resolved by negotiation, the parties agree to attempt to settle it by mediation in accordance with the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure before commencing litigation.
During any dispute, both parties shall continue to perform their obligations under this Agreement to the extent possible.
16.1 This Agreement and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.
16.2 The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Agreement.
This Data Processing Addendum ("DPA") forms part of the Agreement between Norden Leads Ltd (the "Processor") and the Client (the "Controller").
The Processor shall process Personal Data on behalf of the Controller for the following purposes:
Processing shall commence on the Commencement Date and continue for the duration of the Agreement, plus 30 days post-termination to allow for data return, deletion, or retention as required by law.
The Processor may process the following categories of Personal Data:
Data subjects are business contacts in the logistics sector, including:
The Processor shall:
The Processor shall implement appropriate technical and organisational measures, including:
The Controller grants general authorisation for the Processor to engage the following categories of sub-processors:
The Processor shall:
If the Controller objects to a new sub-processor on reasonable data protection grounds, the parties shall discuss alternative solutions in good faith. If no resolution is reached, the Controller may terminate the affected Services on 30 days' notice without penalty.
The Controller may, at its own cost, conduct an audit of the Processor's compliance with this DPA:
Audits may include:
The Processor shall provide reasonable assistance during the audit.
The Controller shall bear all costs associated with audits, including any reasonable costs incurred by the Processor in facilitating the audit.
9.1 The Processor shall notify the Controller without undue delay (and in any event within 24 hours) upon becoming aware of a personal data breach affecting the Controller's Personal Data.
9.2 The notification shall include, to the extent known:
9.3 The Processor shall provide reasonable assistance to the Controller in investigating and remediating the breach, and in meeting any notification obligations to supervisory authorities or data subjects.
10.1 The Processor shall, at the Controller's cost, provide reasonable assistance to the Controller in responding to requests from data subjects exercising their rights under Data Protection Laws (including rights of access, rectification, erasure, restriction, portability, and objection).
10.2 If the Processor receives a data subject request directly, it shall promptly forward the request to the Controller and shall not respond without the Controller's prior written instructions.
11.1 The Processor shall not transfer Personal Data outside the United Kingdom or to countries without an adequacy decision under UK GDPR without the prior written consent of the Controller or appropriate safeguards in place (e.g., UK Standard Contractual Clauses).
11.2 If international transfers are authorised, the Processor shall ensure that appropriate safeguards are in place (such as Standard Contractual Clauses, adequacy decisions, or other mechanisms approved under UK GDPR).
12.1 Upon termination of the Agreement, the Processor shall (at the Controller's election):
12.2 The Processor shall provide written certification of deletion or return within 30 days of termination.
12.3 The Processor may retain Personal Data to the extent required by applicable law, provided such data is securely isolated and protected, and is only processed as necessary to comply with legal obligations.
By signing the Order Form that references these Terms and Conditions (including this DPA), both parties agree to be bound by this Data Processing Addendum.
By signing the Order Form that references these Terms and Conditions, the Client confirms it has read, understood, and agrees to be bound by this Agreement (including Schedule 1).
When completing the Order Form, specify:
Norden Leads Ltd
Registered Office: Clovelly House, 7 Eversley Park, Chester, CH2 2AJ
Company Number: 16890573
Email: [email protected]
Website: nordenleads.com
Last updated: January 1, 2026
For questions about these terms, please contact us at [email protected]