From manual prospecting to AI-powered precision – read how Derek Sekyere at DSV transformed his sales approach with targeted lead generation.
"Regained 30–40% of my time… closed new accounts worth £25k+/month."
Dana Grennan
Client Account Manager
DSV XPress
Juggling client care and new business hunting
Dana faced the classic dilemma of being a Client Account Manager at DSV XPress—fixing delivery issues for existing clients while simultaneously hunting for new business to hit targets.
With industry challenges like rising costs and driver shortages, she barely had time to pursue leads that actually converted.
Targeted AI sequences + logistics expertise
Norden Leads deployed AI-powered email campaigns that were highly targeted, reaching the right decision-makers in key sectors with personalized messaging about their specific pain points.
The system generated both MQLs (interested replies) and SQLs (ready-to-close qualified leads with real budgets and meetings pre-booked).
Time saved, better meetings, real revenue
The campaign delivered 32+ qualified MQLs in just 46 days, creating £587K in potential annual revenue.
Dana closed various new accounts ranging from one-off shipments to regular daily collections on XPress, with some accounts worth £25k+/month.
More focus on existing clients & upsells
By automating prospecting, Dana regained 30-40% of her time, allowing her to focus on providing exceptional service to existing clients.
This resulted in higher client satisfaction, more upsells, and significantly improved work-life balance.
Dana Grennan
Client Account Manager at DSV XPress
You know, juggling two jobs as a Client Account Manager at DSV XPress is no joke. One minute I'm fixing parcel delivery mix-ups for my current clients, pushing for add-on sales, and keeping everyone happy to avoid losing them. The next, I've got to hunt down new business to hit my targets. With stuff like skyrocketing costs and too few drivers, I barely had time to breathe—let alone chase leads that actually paid off.
That's when Norden Leads came in and turned things around. Their AI emails were super targeted, hitting the right people in sectors we care about, and talking straight about headaches like tight delivery schedules or extra fees. We started getting solid interested replies (those MQLs), then leveled up to ready-to-go qualified leads (SQLs)—folks with real budgets, needs, and timelines, plus meetings already set up.
What I loved most? It gave me back a bunch of my day—maybe 30-40%—so I could really take care of my existing accounts and score more upsells. We closed various new accounts from one-off shipments to regular daily collections on XPress. If you're stuck doing both keeping clients and finding new ones like I am, Norden makes it all less overwhelming with leads that actually work.
Derek Sekyere
Business Development Manager at DSV Air & Sea + XPress
Let me tell you, as a full-time Business Development Manager at DSV selling Air & Sea freight plus XPress, every day is about the chase—tracking down new shippers and sealing deals in a super tough UK market. Air routes have wild prices and not enough spots, sea shipping drags with port backups, and everyone's looking for faster, more reliable options. Cold calls and emails? Most flop hard, and I was stuck wasting time on junk data that led nowhere.
Norden Leads totally changed my game. The team's got real DSV know-how, and their AI nailed it—sending messages that felt personal, aimed at big sectors like manufacturing and retail, and hitting on key issues like mixing air/sea loads, quick XPress parcels, and customs snags. We kicked off with a wave of solid replies showing real interest (MQLs), then built up to top-notch qualified leads (SQLs) with budgets checked, timelines set, and calls booked.
The win for me? No more hours lost on bad contacts or bounces—the leads were spot-on and ready to move. My deals sped up big time, and closes went way higher. In our latest case study, we closed various accounts across air, sea, and XPress services, from ad-hoc shipments to daily collections—one of them now running about £250k a year. If you're all about the hunt in multimodal freight like I am, Norden gives you leads that feel like a secret weapon—straight to the good stuff.
30-minute call • No pressure • Built by DSV/DHL alumni for logistics companies
See the dramatic transformation in prospecting effectiveness and sales team productivity
Manual Prospecting Struggles
Constant Cold Calling & Gatekeepers
Endless hours dialing switchboards and getting blocked by receptionists
High Rejection Rates
Most outreach attempts led nowhere with poor data quality
Time Split Between Clients & Prospecting
Juggling account management and new business development ineffectively
Unpredictable Pipeline
Inconsistent lead flow made forecasting and planning nearly impossible
No Visibility Into Real Opportunities
Difficult to identify which prospects had genuine budgets and needs
AI-Powered Lead Generation
AI Reaches Decision-Makers Directly
Verified personal emails and mobile numbers bypass gatekeepers entirely
<1% Bounce Rate
AI-verified contacts ensure 90%+ accuracy with real-time validation
30-40% More Time for Existing Accounts
Automated prospecting freed up time for account management and upsells
32+ Qualified MQLs in 46 Days
Consistent, predictable lead flow every single month
Meetings Booked with Real Budgets & Needs
Pre-qualified SQLs with decision-maker access and clear timelines
The Transformation: From Manual Grind to Automated Growth
DSV XPress went from unpredictable, time-consuming prospecting to a steady stream of qualified leads—freeing the team to focus on what they do best: closing deals and serving clients.
What made this campaign outperform traditional approaches
Founded by DSV/DHL/DPD alums who understand freight forwarding pain points, buyer personas, and industry jargon
Choose your quality path: 12+ MQLs/month for high-intent volume or 5 MQLs/month for sales-ready precision, starting after a 2-month ramp-up—with pro-rata credits if we fall short
2-month ramp-up to first MQLs delivered—building sustainable pipeline with strategic onboarding
Latest case study with DSV XPress over 46 days
ICP refinement, data sourcing, campaign messaging, multichannel infrastructure deployment
AI-powered email sequences and cold calling—first MQLs delivered to DSV team
Campaign refinement, 32+ MQLs delivered, £587K pipeline potential confirmed at 1/3 capacity
Norden Leads vs. Internal Telesales Team
| Metric | Internal Telesales |
Norden Leads (1/3 Capacity)
|
|---|---|---|
| Lead Volume |
1-5 SQLs/month
|
32+ MQLs in 46 days
|
| Revenue Impact |
Stagnant pipeline
|
£587K potential added
|
| Ramp Time |
Months to hire/train
|
2-month ramp-up
|
| Data Quality |
Generic lists, gatekeepers
|
100% verified UK contacts
|
Lead Volume
1-5 SQLs/month
Revenue Impact
Stagnant pipeline
Ramp Time
Months to hire/train
Data Quality
Generic lists, gatekeepers
Lead Volume
32+ MQLs in 46 days
Revenue Impact
£587K potential added
Ramp Time
2-month ramp-up
Data Quality
100% verified UK contacts
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30-minute strategy call • No pressure • Built by DSV/DHL alumni for logistics companies